The Savs brand is a visual representation of who we are and how we live. The name stems from the slang word “Sav” (short for savage) which can be defined as one who has that go-getter mentality. The qualities of pride, loyalty, drive and grit perfectly describe what being a Sav is all about. The Sav Chief Skull graphic is the first of many graphics we will use to emulate the essence of our brand. There are multiple reasons why we chose this graphic… It represents pride for knowing who you are… It represents culture… It represents being misunderstood… Most importantly it represents the power that comes from turning something once viewed as a negative, into a positive movement – similar to the term “savage” itself.